10 Filipino makeup brands come together for holiday collection

Ten Filipino makeup brands are sharing space in a holiday collection, bringing together local labels that are more often encountered separately in the beauty market.

Local beauty brand Tillo announced its “P-Beauty Advent calendar” on Nov. 5. It features products from blk Cosmetics, Issy Cosmetics, SOLA Beauty, Lucky Beauty, Careline, Vice Cosmetics, Enigma Beauty, Squad Cosmetics, Ever Bilena, and Colourette.

The ₱3,000 box contains 12 products from the 10 brands, alongside a hidden 13th item: an unreleased Tillo product made in collaboration with Filipino-Canadian beauty influencer Sean Anthony. Tillo claims the products have a combined value of ₱5,000.

Named after the Christian season leading up to Christmas, Advent calendars are limited-edition holiday offerings containing gifts or products meant to be opened on designated days before Dec. 25.

The format has become a staple among global beauty brands, with some beauty influencers building followings around unboxing and reviewing these annual releases.

The collection has also drawn questions from social media users outside the Philippines, with some asking whether it will be available in their countries.

“Can we buy it in the U.S.?” one TikTok user asked, while another commenter asked about purchasing the collection in Canada.

With many local brands opting for smaller gift packs and special promotions around the holidays, the all-Filipino Advent calendar signifies a growing market and greater confidence in the quality of local brands.