With 24K gold nearing ₱10,000 per gram, Mayet de la Rosa Fine Jewelry highlights Legacy Gold Bars as part of a growing shift toward tangible, value-backed wealth preservation
Gold is regaining attention as a practical investment option for Filipinos looking for tangible ways to preserve wealth amid inflation and market volatility.
From adornment to asset-backed strategy, 24-karat gold in the local market is currently hovering around ₱9,000 to ₱10,000 per gram, reflecting global spot trends and reinforcing its position as a traditional hedge against currency fluctuations and economic uncertainty.
This renewed interest is something Mayet de la Rosa Fine Jewelry is actively leaning into as it marks 20 years in the industry. The brand has been steadily shifting its positioning toward value-driven luxury, where craftsmanship and long-term financial relevance intersect.
The shift to value-based luxury
Legacy Gold Bars anchor the brand’s 20-year shift toward value-based luxury, offered in 1-gram and 500-gram formats. Unlike jewelry pieces that include design and craftsmanship premiums, gold bars are positioned closer to the intrinsic value of the metal, making them more straightforward as tradable assets.
Customer behavior shared in recent briefings shows that gold is increasingly being integrated into personal financial planning. Buyers are no longer viewing it solely as adornment but as part of broader financial security strategies—often tied to lifestyle budgeting and long-term savings behavior. The appeal lies in its stability, portability of value, and universal tradability during periods of economic uncertainty.
Historical context shared by the brand underscores gold’s long-term appreciation. A 100-gram bar was priced at around ₱25,000 roughly 25 years ago, with one documented purchase later reaching ₱1,030,000, highlighting how the asset has performed across decades.
A broader repositioning
Layaway and flexible payment options were also cited in past transactions, with smaller gold pieces ranging from approximately ₱1,000 to ₱5,000 per gram or item, depending on weight and design structure, making entry points more accessible to a wider market.
Meanwhile, Mayet de la Rosa is also expanding its product direction for 2026. The brand recently introduced the Original Monaco Collection, a line of lightweight yet durable gold chains designed for everyday wear, alongside a natural diamond engagement ring concept built around a full-circle design inspired by continuity and permanence.
Together, these developments reflect a broader repositioning of luxury as something both wearable and enduring in value.
Gold is once again gaining traction as a financial asset among Filipinos, with prices nearing ₱10,000 per gram. Mayet de la Rosa Fine Jewelry underscores this shift through its Legacy Gold Bars, positioning physical gold as a hedge against inflation.
