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Kiray Celis steps away from LKS Beauty to prioritize pregnancy

Actress and entrepreneur Kiray Celis is ending her partnership with LKS Beauty and Wellness as founder Wiji Esguerra Ragasa takes full control of the company’s management and operations.

The company announced that the transition begins on November 9, 2026, while Kiray’s contract officially ends on December 1, 2026.

Kiray opted not to renew the partnership to focus on her pregnancy, family, and personal priorities. She served as the company’s CEO and exclusive endorser for nearly two years.

Wiji thanked Kiray for her contributions, commitment, and trust throughout their collaboration, saying she respects her decision and wishes her happiness, success, and a safe delivery.

In an interview, Wiji said she understands Kiray’s decision, recalling that she also discovered she was pregnant in 2024, around the time LKS was established.

She explained that she learned about her pregnancy more than a week after they had started working on the brand. Having experienced motherhood herself, Wiji said she understands the importance of allowing Kiray and her husband, Stephan, to focus on starting their family.

“Since syempre po nanganak din ako [in] 2024, sige, let’s start over. Kasi I think Stephan wants to start a family din. So I want them to focus on that also,” she said.

Kiray ends partnership

Wiji emphasized that she and the management are fully supportive of Kiray’s decision.

“Full support kami, full support ko na po management also for her,” she added.

Asked whether they remain on good terms, Wiji was quick to clarify that there is no problem between them. “Yes po, okay po kami,” she said.

Wiji also admitted that she has yet to personally meet Kiray, although she has been looking forward to doing so for months.

She explained that the actress has been unavailable because of her pregnancy and is already nearing her delivery.

However, she remains hopeful that they will eventually get the chance to meet and possibly work together again in a different capacity.

“Pero definitely soon malay niyo po kaming dalawa na mag-live selling,” Wiji said.

Wiji also explained why she had not been personally visible during their partnership, saying that she and her husband are private people. During that period, Kiray was also bound by a non-disclosure agreement (NDA).

When asked if she would support Kiray should the actress decide to establish her own brand, Wiji said the possibility would depend on Kiray, assuring her that they would respect whatever decision she makes.

“I think it is possible. Depende pa din sa kanya. We will support her,” she said.

Wiji expresses full support

Wiji reiterated that the entire team remains grateful for Kiray’s contributions and would never discount what she has done for the company.

“Actually ako po talaga, the whole team, we are grateful sa lahat po ng nagawa niya for the brand. Hindi po namin i-discount ‘yon. We are grateful,” she said.

She also repeated that she has been looking forward to meeting Kiray personally but does not want to add stress to the actress while she is preparing to give birth, especially with the company’s launch and other activities taking place.

“We’ll meet siguro after after she gives birth. I don’t want to stress her din with this kasi, siyempre,” Wiji said.

Wiji clarified that the management transition is being undertaken out of concern for the company, noting that the matter has been ongoing for months. She also mentioned that their lawyer and the legal representatives involved have been communicating about the situation.

“We’re doing this for the company. This is out of the concern for the company na syempre it’s been months eh. I think our lawyer naman po sa LKS, I think naman po they’re sobrang nagko-communicate naman,” she explained.

Asked whether she was personally ready to face the changes brought about by the transition, Wiji admitted that she was preparing herself, considering the challenges they had already experienced.

“Ready na po siguro. Kasi marami na din po kami pinagdaanan sa buhay. So I think siyempre po we have to be ready,” she said.

LKS prepares for transition

Despite Kiray’s departure and the change in the company’s leadership, Wiji expressed hope that customers would continue supporting LKS Beauty and Wellness.

She assured customers that the prices of its products would remain unchanged and that the brand would continue striving to make them accessible to the masses.

“Moving forward, I really hope people will still support our brands even if hindi naman po magbabago ang presyo niya. Still, the aim na ma-reach pa din siya ng masa,” she said.

Wiji also acknowledged that while the person selling the products and the company’s management structure may change, the products themselves will remain the same.

“Kahit iba na ‘yong nagbebenta, iba na ‘yong buka, iba na. Still the same products pa din po. We will just improve kung ano man ang kaya pa po i-improve,” she added.

With Kiray’s contractual engagement ending on December 1, LKS Beauty and Wellness is preparing to continue its operations under Wiji’s full leadership while recognizing the actress’ contributions throughout their partnership.