BINI’s Mikha expands beyond music with the launch of her own brand

The collection includes sculpted performance separates, fitted pieces and flowing silhouettes in a minimalist palette of Oat, Mocha and Olive.

Prices range from ₱599 to ₱5,299, with the initial collection available only in limited quantities. Orders worth more than ₱10,000 qualify for free shipping.

The limited release gives Mikha’s new business a relatively measured entry into the activewear market, rather than launching with a wide-ranging collection.

Mikha has said the idea for MILI Club grew from her own lifestyle and interest in movement.

“MILI started from something that is already part of my life: movement,” she said, explaining that she wanted to create pieces that reflected that lifestyle and encouraged more people to make movement part of theirs.

The brand’s name reflects that concept: Move. Intend. Lifestyle. Inspire.

Mikha said the venture adds a new role to an already busy career with BINI, taking her from performing onstage to building a business in fashion and retail.

First Form is designed to work beyond workouts, with pieces intended to transition into everyday looks. The brand’s initial collection, therefore, focuses on clothing that combines its activewear function with an everyday wardrobe.

MILI Club’s launch gives Mikha a new professional lane outside music while drawing on an interest she says was already part of her daily life.

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