Cebu execs get access to new short courses in business and strategy

UA&P launches first university-led executive program in the city with Cebu Landmasters.

Emerging business leaders in Cebu are set to get a fresh boost of high-level training as a leading business-focused university brings executive education closer to home. As the first university-led executive program in Cebu, the initiative is expected to strengthen leadership capacity in the region and support Cebu’s continued growth as a rising economic hub.

The University of Asia and the Pacific (UA&P) formally inaugurated its Cebu Center for Executive Education in Cebu City on April 22, marking its expansion beyond Metro Manila. It will offer five introductory short courses beginning June, each running for one to three days. 

The courses are:

• Family and Business Law
• The Digital Consumer: Strategy, Psychology, and Growth
• Essentials of Data Governance
• Industry Dynamics and Strategy
• Finance for Decision Making

These five courses are exclusive to Cebu and distinct from UA&P’s executive programs at its main campus in Ortigas Center, Pasig City. They are designed to address real-world industry challenges by equipping business leaders with case studies and insights from industry experts.

The regional unit was established in partnership with Cebu Landmasters Inc., which provided space for the satellite campus at its Latitude Corporate Center in Cebu City.

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