Hotel101 expands infra footprint as Filipinos regain travel confidence

New branches in Davao and Mactan, Cebu, plus landmark overseas projects in Madrid and Niseko, meet the rising demand for reliable, affordable stays.

Hotel101 is accelerating expansion as Filipino domestic and international travel continues to strengthen post-pandemic.

The company, a joint venture between DoubleDragon Corporation and Jollibee Foods Corporation, is rolling out properties strategically located near major airports, commercial hubs, and leisure destinations.

Connecting the islands

In its latest public statements, Hotel101 outlined plans to open new domestic properties in Davao and Mactan, Cebu, in 2026, following existing and upcoming projects at overseas sites in Madrid, Spain, and Niseko, Japan.

According to the Department of Tourism, domestic tourism remains a key driver of the hospitality industry, with inter-island flights and provincial hotel stays increasing by double digits in recent quarters.

The World Travel & Tourism Council estimates the Philippines’ travel and tourism sector could contribute more than eight percent of the nation’s GDP by the end of 2026, with employment and investment on the rise.

The travel board added that hotels, particularly those in the mid-market segment, make up a large share of demand and influence traveler choice, supporting local markets.

More choices

With the entry of the new branches, Filipinos now have more options for affordable and reliable accommodation, as cities experience stronger economic activity and growth opportunities for small businesses.

“We are moving forward with speed and confidence. This is the spirit we are embracing this year. These hotels will bring hospitality and happiness nationwide,” Hotel101 Group General Manager Charley Magabo told radar Business.

The standardized edge

Hotel101’s core value proposition lies in its standardized model, featuring uniform room layouts, consistent amenities, and predictable pricing. This format enables faster construction and operational scalability across mixed-use developments and urban growth centers with interconnected public transport systems.

Industry data shows that economy hotels in key Philippine gateway cities posted higher year-over-year occupancy increases than luxury rivals in the latest measurement period, highlighting rising demand among domestic and cost-conscious international travelers.

Local market competition

For local economies, hotel openings generate short-term construction jobs and long-term positions in operations, security, food and beverage, housekeeping, and property services. Transport providers, retail establishments, tour operators, and food suppliers also benefit from increased foot traffic and visitor spending.

Competition in the mid-market space is intensifying as both domestic brands and global chains expand, shaping how communities respond to new markets.

 

 

Hotel101 is rolling out properties near airports, commercial hubs, and leisure spots, giving Filipinos more choices as domestic and international travel picks up. Its standardized model ensures consistent quality, faster operations, and strong mid-market appeal.

 

 

READ: