SB19, Ben&Ben, Alamat, Flow G, and more lead the star-studded lineup.
Puregold is bringing its flagship music event back to the Big Dome this July, marking the return of one of its most anticipated entertainment-led initiatives that merges retail, music, and fan culture.
Set on July 11 at the Araneta Coliseum, “OPM Con Generations” places Original Pinoy Music at the center of a large-scale live showcase that brings together artists and fan communities across genres and generations. The event continues Puregold’s push into retailtainment, where in-store engagement extends into live entertainment experiences.
Since its launch in 2024, OPM Con has drawn sold-out crowds and strong online traction, building its position as one of the country’s most closely followed brand-led concert events. This year’s edition returns with a broader lineup and a continued focus on audience participation and fandom culture.
A multigenerational, star-studded lineup
The concert features a mix of established and rising Filipino acts, led by SB19, alongside Ben&Ben and Alamat, who will also serve as Puregold brand ambassadors. They are joined by Flow G, Skusta Clee, SunKissed Lola, and P-pop girl groups G22, KAIA, and Xonara.
Puregold said the event reflects how music continues to connect audiences beyond age groups, turning fandoms into shared spaces and live experiences.
“Music has a unique way of bringing people together, no matter the generation or genre,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “Through OPM Con Generations, Puregold hopes to create a space where loyal Puregold customers and fans can proudly gather, interact, and celebrate Philippine artistry and culture.”
Ticket selling begins June 12 across 12 participating Puregold branches nationwide: Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila; Sucat, Parañaque; Kalentong, San Andres, Manila; Sto. Domingo Cainta Junction, Rizal; and San Pedro, Laguna.
Members of Aling Puring and Perks programs may redeem tickets through single-receipt grocery purchases at participating stores. Ticket tiers are set at VIP Standing for ₱8,500, Patron for ₱7,000, Lower Box for ₱5,500, Upper Box for ₱4,000, General Admission for ₱2,500, and Obstructed Upper Box and Obstructed General Admission for ₱1,500.
A limited Regional Fan Pass will also be rolled out for customers outside Metro Manila, allowing provincial fans to register and redeem tickets while supplies last.
Updates will be posted via @puregold.shopping on Facebook, Puregold Channel on YouTube, and @puregold_ph on Instagram, X, and TikTok.
