ROX brings back its legacy flagship store
Branch closed in June, set to reopen this November
ROX will reopen its flagship store in Bonifacio Global City (BGC), Taguig, this November after previously closing the 20-year-old location in June.
The premium outdoor retailer teased the store’s return in a post on November 10. “Guess who’s back…” read the post caption.
A boarded-up compound can be seen where ROX BGC previously stood along High Street. The tarpaulin covering the construction site reads, “A new c̶o̶n̶c̶e̶p̶t̶ ROX is coming soon!!!”
Opened in 2007, the store initially shut its doors on June 16. The chain did not disclose the reason for the closure or what prompted its decision to reopen the branch.
“Our goal was to nurture love for the outdoors, to immerse everyone in the spirit of adventure. Since then, our community has grown and become a thriving space for people from all walks of life to come together,” the brand said in a statement in June.
ROX continues to operate other locations in Metro Manila and Cebu. Its return to BGC could signal a renewed focus on its physical stores, although the company has yet to explain the move.
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