How creators are influencing the way Filipinos discover and buy products on TikTok.
Double-day sales have become anchors of the online retail cycle, drawing shoppers with deep discounts and weeks-long teasers. As storms hit and logistics stretch thin, demand still grows—showing how deeply these sales have reshaped Filipino buying habits.
Many of today’s thriving online businesses are run by digital natives—content creators and young entrepreneurs who grew up online. But more traditional sellers are now exploring the same path, hoping to turn social media into a steady source of income.
