‘Obviously AI:’ Universal Records PH draws flak over thumbnails

Fans question why a major label is using AI visuals instead of hiring artists, sparking debate on creativity and ethics.

“Obviously AI! Ang laki ng kita nila buwan-buwan but they can’t even hire creative artists,” one netizen remarked. 

Universal Records Philippines is drawing criticism from some music fans after eagle-eyed netizens pointed out what they believe are AI-generated thumbnail images used for recent music video releases.

Among the covers being discussed online are “Una” by Silent Sanctuary and “Keep On Loving You” by Renz Verano, with users claiming that both visuals show telltale signs of AI-generated artwork.

The issue has reignited conversations about the growing use of artificial intelligence in creative industries, particularly in music and visual arts. Some fans questioned why a major record label would turn to AI-generated imagery instead of commissioning artists and designers.

Others argued that while AI tools are becoming more common in marketing and design, record labels also have a responsibility to support human creatives, especially within industries built on artistic expression.

As AI continues to reshape entertainment, the debate highlights a larger question facing the creative sector: where should the line be drawn between innovation and supporting human artistry?

READ: