The group secures live touring and brand partnerships worldwide.
P-pop boy group SB19 has signed with United Talent Agency, one of the world’s biggest entertainment companies.
In a June 23 Instagram post, UTA Music said the signing covers global representation in all areas, including live touring and brand partnerships.
“Since their debut in 2018, SB19 has become one of the most influential acts in Southeast Asian music, amassing over one billion career streams and cultivating a passionate global fanbase known as ‘A’TIN,'” the agency said.
UTA also highlighted SB19’s milestones, including being the first Southeast Asian and Filipino act to be nominated in the “Top Social Artist” category at the Billboard Music Awards in 2021, and first Filipino act to chart on the international Billboard Social 50 and Next Big Sound charts.
SB19 previously topped Billboard’s Hot Trending Songs with “Bazinga” in 2021, followed by “GENTO.”
The signing comes weeks after Filipino RnB singer Denise Julia also joined UTA.
SB19 has steadily expanded its global presence. It is set to perform at Lollapalooza Chicago on July 30—the first homegrown Filipino act in the lineup—and will also be in Japan’s Summer Sonic in August, alongside BINI and ena mori.
The group is also part of the official soundtrack of DreamWorks Animation’s “Forgotten Island,” alongside BINI, KATSEYE’s Sophia, Lea Salonga, and other Filipino and Filipino-American musicians.
UTA represents a global roster of celebrities, athletes, musicians, and digital creators. Its biggest stars include Bad Bunny, Christina Aguilera, Kylie Minogue, Cardi B, Guns N’ Roses, and Marshmello.
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