Sassa Gurl joke to AC Bonifacio fuels debate on professionalism, ‘kanal’ humor

The quip quickly caught the attention of netizens, with some questioning whether the comedian was simply being playful or subtly commenting on showbiz dynamics.

Online reactions were divided. One critic stressed that professionalism should remain a priority regardless of personal feelings, arguing that artists should be able to separate work from private opinions. “Has professionalism disappeared from the industry nowadays?” the commenter asked.

Another netizen, while expressing support for Sassa and her advocacy for good governance, pointed out that norms in showbiz may differ from those in the content creator space.

“The showbiz industry is different from the content/influencer industry where being kanal is accepted,” the user wrote, referring to a more unfiltered, street-style humor—often loud, playful, and intentionally unpolished—that thrives online but may not always translate well in traditional entertainment settings.

The commenter added that while artists are not required to form close friendships, they are still expected to maintain respect and professionalism on the job.

The conversation comes as “Saving Cherry” brings together a mix of personalities from across the entertainment spectrum, including Sassa Gurl, AC Bonifacio, Barbie Forteza, Khalil Ramos, Mika Salamanca, and Mikee Quintos, highlighting the blending of digital and mainstream showbiz worlds in one project.

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