Is Anne Curtis’ Recess activewear brand shutting down?

The activewear brand’s website is offline, while clearance sales and months of inactivity fuel speculation about its future.

Anne Curtis’ Recess activewear brand appears to be winding down, with its website offline, social media accounts inactive since January, and products reportedly being sold at clearance prices since February.

The signs point to a possible closure, with Recess’ online storefronts now empty and its products reportedly being cleared out at Maisonette, the lifestyle store where the brand has been sold. A Threads user also recently questioned the brand’s disappearance, writing in an August 10 post, “Recess used to be one of my favorite activewear brands AND NOW IT’S GONE…”

The brand’s social media pages were last active in January this year and announced a warehouse sale in February. Recess’ in-person sales at lifestyle store Maisonette, which has three branches in Metro Manila, have allegedly featured marked-down prices since the start of the year, with store staff reportedly unable to provide updates on restocks or new collections.

The brand’s website is also down, with Shopify listing the store as unavailable. The Wayback Machine shows the Recess site was last up in January. Its e-commerce storefronts are now also empty.

Recess was launched in 2020 by Curtis and fellow celebrity Isabelle Daza, alongside creative director Paulina Ortega and fashion entrepreneur Roxanne Ang-Farillas. Daza sold her shares in 2023.

The brand carried “zero-pressure” active wear designed for women’s needs, gaining popularity at the height of the COVID-19 pandemic as athleisure and loungewear became work-from-home staples.

Whispers of the brand’s alleged closure follow a similarly quiet phasing-out of one of Curtis’ other lifestyle brands, Tili Dahli. Curtis founded the sustainable children’s wear brand in 2021 with Solenn Heusaff, named after their respective daughters Dahlia and Tili. The brand was last active online in December 2024.

The brands’ suspected closures raise questions about the sustainability of celebrity-led brands. Though existing clout and high-quality products can reel in initial customers, changing priorities for the celebrities helming these endeavors can put side projects at constant risk of untimely demise.

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