FENDI features South Korean talent Song Hye-kyo and Bang Chan

FENDI’s newest collection resonates with the beauty and talent of two of South Korea’s popular icons.

FENDI, the Italian luxury brand known for high-quality wear, releases the new Peekaboo collection with brand ambassador Song Hye-kyo. The collection features pieces that are vibrant and playful, made timeless and elegant through its use of Selleria stitching and handcrafting details.

For its menswear arm, FENDI tapped Stray Kids’ leader Bang Chan, who recently released his collaborative single “Roman Empire.” Playing with the lyrics to incorporate a special mention of FENDI’s timeless icons, Bang Chan shows how to make a tribute that’s sharp and on-point. Even the song’s official music video has nods to FENDI’s operations, since it was filmed at the Palazzo della Civilta Italiana, the brand’s headquarters.

It seems that FENDI is recognizing its different values as embodied by some of the most respected and sought-after faces in the South Korean industry today.