FHM Philippines open to featuring transgender women in digital-era relaunch

“There’s no concept or styling that’s being imposed on our featured girls. They actually have a lot of say in how they’re going to be portrayed. We really want this to be a collaborative experience,” Marshall said.

She added that giving women the freedom to speak for themselves is also part of what makes the new direction appealing.

“I think that’s also really sexy, too. And, of course, we’re telling their stories. There’s no one better to tell the story than themselves. So I hope that this will be a sign that feminism is still a part of FHM.”

Open to trans women

The conversation also touched on whether transgender women could become part of FHM’s future lineup, reflecting growing calls for more diverse and inclusive representations of beauty.

Asked if the publication would consider featuring trans women, Marshall said the possibility was certainly not off the table.

“I mean, I don’t see why not. I think, as I said, you know, this is a new era and FHM for a new generation,” she answered.

Marshall emphasized that the brand wants to maintain an open dialogue with its audience as it explores what this new chapter could look like.

“So, at the end of the day, we always want to have an open dialogue with our audience, and we’re very much open to having conversations about where the brand will go.”

Beauty in all forms

PlayTime Entertainment president Crisanto Roy Alcid echoed this openness, underscoring the brand’s willingness to celebrate beauty in its many forms.

“We’re audience-focused, so whenever something is beautiful, we will celebrate it. All the angles have been captured,” Alcid shared.

Beyond the magazine

The relaunch marks a departure from FHM’s traditional magazine format as it embraces a digital-first, creator-focused platform that gives its featured personalities greater control over their image and stories.

Joining the revamped lineup are Faye Lorenzo, Vanessa Peña, Liezel Lopez, Analyn Barro, and Arra San Agustin, while Sanya Lopez graces the November issue as its cover girl.

The brand is also expanding its offerings through digital albums, podcasts, nightlife events, and the much-awaited return of its annual 100 Sexiest Women list.

Beyond reviving an iconic name, FHM is using its comeback to embrace a broader perspective on beauty, highlighting individuality, diversity, and the importance of allowing women to define how they want to be seen and celebrated.