
How Spanish colonial-era maps of Escolta Street reflect power both in the past and present.
On Hola! Escolta’s opening day, a particularly picturesque scene unfolded in the afternoon, featuring kids and young adults enjoying a game of piko (hopscotch) and Chinese garter amidst food and art stalls. Standing before them is a woman wearing a sign: “Kelan ka huli naglaro?”
It is reminiscent of what JC Viloria, the head researcher of the Heritage Conservation Society (HCS), said in an exclusive interview with radar: Escolta revival should be community-centric, where the third space is valued and thriving.
HCS, together with Portal Design Studio, put up the Calle Escolta exhibit last November 22 to 29 on the second floor of the First United Building. It showcased the archives of the Spanish Colonial era maps of Escolta Street, which he stumbled upon while a visiting researcher at Universidad Complutense de Madrid in 2023 when he conducted visual research on urban spaces with a focus on visual cartography.

Bringing the community together at Hola! Escolta
The annual Hola! Escolta drew in attendees from all walks of life—from families to goths, from the queer community to street children—and recently lit up social media with artistic Instagram shots of buildings, street scenes, creative people, traditional games, and memorabilia. It boasts a week filled with artists’ booths, co-working spaces, cafes, karaoke rooms, late-night raves, and more.
This year, attendees may have missed a few important lessons in history and urban planning during the Curator’s Night at Calle Escolata’s culminating event.
Historic Escolta: from river road to urban laboratory
Established in 1594, Escolta is one of Manila’s oldest streets. It began as a simple river road linking Intramuros (the Spanish walled city) to the bustling commercial district of Binondo.
For the next 300 years or so, Escolta became a crucial trading center, particularly benefiting from the Manila-Acapulco Galleon Trade. It was known for its concentration of immigrant merchants, primarily Chinese (Fujianese), who set up shops and foreign trading houses, including colonial government offices. Boutiques lined the street, selling imported goods from China, Europe, and Latin America. It was Manila’s showcase of movement, commerce, and social life.
“However, Escolta’s success itself created additional challenges,” writes Viloria in the exhibit introduction. “Goods from the Pasig River split into its course, traders swarmed its edges, and carriages clogged its small lanes. The vulnerability of a roadway that had grown without a plan was exposed by fires, most catastrophically in 1863.”

Escolta’s 19th-century facelift and colonial control
Spanish engineers responded by turning Escolta into a laboratory of colonial urban design. Guided by European ideas of hygiene, modernity, and order, they widened its curves, measured its slopes, and redrew its boundaries.
Viloria, who is currently pursuing a PhD in Human Geography, highlights the colonial obsession with public utility and order stemming from a wildfire in 1881 in Tondo. The fire occurred due to severe traffic congestion and chaos on Escolta Street.
“Sobrang traffic at sobrang gulo, wala ng kaayusan yung mismong Escolta,” reveals Viloria. He explains the justification: “So ginamit nila yung konsepto ng public order and hygiene as tantamount to progress and to really justify na magkaroon ng legitimacy yung pag-widen nila ng Escolta Street.”

Bureaucracy and displacement: then and now
The archived Spanish plans demonstrate the process of envisioning a city on paper prior to its physical construction. They reveal the technological, political, and human power structures that turned Escolta from a naturally occurring roadway into a meticulously planned representation of imperial advancement.
Viloria states that the plans were centered on bureaucracy, indicating there was no participatory approach. “Kaya makikita mo sa plano yung mga red dots, ‘yun yung mga in-expropriate. […] These expropriations were a source of tension between the elite communities and the Spanish colonial government. The issue of displacement is a colonial concern that continues to affect us today.”
Viloria emphasizes a persistent issue in modern urban planning: “We prioritize accommodating investors and businessmen over creating a more liveable city.” He also laments the slow, multi-signature bureaucratic process that “nagbeebreed talaga ng corruption sa tagal.”

The power of ‘third space’
In urban planning, a “third space” is a vital public gathering spot, distinct from home or work, that fosters informal social interaction and community bonding. Viloria argues that whoever controls this space holds significant power or governance.
Viloria stresses the importance of community-led Filipino urban planning to shape the urban future: “Importante na nakikita natin paano gumagalaw yung mga tao sa space.” He says spaces should be places to gather and connect, not just “Instagrammable.” Spaces should have social value.”
Past forward: asserting Filipino power in urban design
Viloria’s main takeaway for the success of Hola! Escolta and the Calle Escolta exhibit is that “Urban planning is not done by experts alone. Dito mo makikita yung bureaucracy, and right now it’s still happening.”
He urges us to break free from the European and elitist imaginations of urban planning and to instead focus on what works for Filipinos.
“All we have to do is assert our power. We need more people. We need more organizations that are willing to campaign for the revival of our historic neighborhoods.”
The goal is to design spaces with both practicality and aesthetics, ensuring Filipino cultural values are woven into our everyday environment. “We want the visitors to see that we can live a better future if all voices are included. We are not merely tokens in this process; instead, we are actively involved in crafting and designing a space, particularly a historical one like Escolta.”
The recent Calle Escolta exhibit showcased rare Spanish colonial-era maps of Manila’s oldest street, revealing a history of bureaucratic power, expropriation, and top-down planning. The contrast with today’s community-centric revival of Escolta offers a powerful lesson: urban planning must prioritize people, not just profit.
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