Puregold watch party fills fast for SB19’s 4 a.m. Lollapalooza debut

Fans snap up 300 slots for 4 a.m. livestream as P-pop group makes historic debut at global music festival.

SB19’s Lollapalooza debut will air at 4 a.m. Philippine time, and Filipino fans are more than ready to stay up for it, with all 300 slots for Puregold’s “A’TIN A’TIN LANG” watch party snapped up in under 30 minutes.

The instant sellout reflects the surge of excitement surrounding the P-pop group’s historic milestone as the first Filipino act to perform at the world-renowned music festival.

Set at Puregold Qi Central, the watch party promises a unique overnight viewing experience, turning a supermarket into a fan-filled venue where A’TIN can gather and cheer together.

Fans will watch the performance via livestream straight from Grant Park in Chicago, where SB19 is set to take the stage on the festival’s opening day alongside international acts including 5 Seconds of Summer, sombr, Audrey Hobert, and Lorde.

Fresh from headlining a sold-out Araneta Coliseum during Puregold’s OPM Con Generations 2026, SB19 continues its global push with what is shaping up to be a defining moment for Filipino music on the world stage.

For Puregold senior marketing manager Ivy Hayagan-Piedad, the watch party is part of the brand’s commitment to supporting local talent.

“At Puregold, we take pride in championing Filipino talent and celebrating every milestone that brings our country closer to the global stage,” Hayagan-Piedad said. “SB19’s historic achievement as the first Filipino act to perform at Lollapalooza is more than a win for the group—it is a proud moment for the entire nation and for every Filipino artist striving to share their craft. 

“We’re very happy to mount this watch party, and see Puregold Qi Central filled with pride and unwavering support as we cheer on SB19 and continue to stand behind all Filipino artists who are raising the Philippine flag to the world,” she declared.

For updates, follow Puregold on its official social media platforms.

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