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SM Supermalls expands nationwide running ecosystem as 25,000 join EDSA marathon milestone

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Industry WatchJune 19, 2026
Galaxy Manila Marathon 42km gunstart on June 12, 2026.

From mall-based fun runs to highway-scale races, SM Active Hub drives a growing calendar of inclusive running events .across the Philippines.

SM Supermalls is helping turn running into one of the country’s biggest shared weekend rituals, drawing thousands of Filipinos into races that now spill out of malls and onto major city routes.

When more than 25,000 runners filled EDSA for the Galaxy Manila Marathon, they became part of a growing calendar of events that has steadily expanded nationwide, connecting fitness, community, and large scale urban spaces.

Runners took on the historic EDSA route, connecting SM Mall of Asia and SM North EDSA, with the course passing SM Megamall and crossing the iconic Guadalupe Bridge before looping back to SM Mall of Asia.


The marathon marked a milestone moment, with runners crossing a landmark route linking SM Mall of Asia and SM North EDSA, passing key city points including SM Megamall and Guadalupe Bridge before looping back to MOA. The stretch turned one of Metro Manila’s busiest corridors into a space for endurance, visibility, and shared experience.

The success of the Galaxy Manila Marathon demonstrated SM Supermalls' ability to stage large-scale sporting events while delivering memorable experiences that extend far beyond the finish line.


Across the year, SM has built momentum through races such as the Earth Day Run, Star Wars Run, Doraemon Run, Women’s Run PH, multiple legs of the Sante Barley Trilogy Run Asia, as well as pet-friendly and community runs that open participation to a wide range of runners, from first timers to seasoned athletes.

From the Star Wars Run for fans to the Pet Express Doggie Run for fur parents, SM Supermalls continues to champion inclusive running experiences that bring together communities of all ages, interests, and lifestyles.


Through SM Active Hub, these events extend into a structured platform that connects training, recovery, race participation, and community engagement, giving runners year-round access to organized fitness experiences across SM properties.

From the vibrant Pride Run at SM City Lanang, which celebrates diversity, inclusivity, and community, to the Singlife Iloilo Marathon at SM City Iloilo, one of the country's premier race events, SM Supermalls continues to bring world-class running experiences closer to Filipinos while fostering active lifestyles and stronger communities nationwide.


Major events such as Pride Run, SM2SM Run in Cebu, Singlife Cebu International Marathon, Singlife Iloilo Marathon, HOKA Midnight Run Asia, Decathlon Run, Pet Express Doggie Run, and Sante Trilogy Run Asia National Finals continue to anchor the calendar, reinforcing SM Supermalls’ growing role in the country’s running landscape.

The Doraemon Run at SM Mall of Asia and Cebu's flagship SM2SM Run showcase the diversity of SM Supermalls' running ecosystem, offering experiences for everyone from families and first-time runners to seasoned athletes while promoting active lifestyles and community engagement across the country.

 

Run with pride on June 21 at SM Mall of Asia and celebrate diversity, inclusivity, and community through movement. For registration details and event updates, visit the SM Mall of Asia Facebook page or RUNRIO’s official channels.

The diversity of events also shows up in formats, from themed pop culture runs like Star Wars and Doraemon to advocacy-led races such as Pride Run and Earth Day Run, alongside competitive distance events that draw elite and recreational runners on the same course.

The SM2SM Run in Cebu and the Earth Day Run reflect SM Supermalls' commitment to making running more accessible and purposeful, bringing together thousands of participants through events that champion fitness, community, and shared advocacies.


Across its network of 90 malls nationwide, SM Supermalls is expected to bring together more than 100,000 runners this year, underscoring how mall spaces are increasingly doubling as entry points to large-scale community sports.

Women's Run PH reflects SM Supermalls' commitment to creating inclusive running experiences, empowering women through fitness while strengthening communities through shared moments of movement and achievement.


SM Supermalls president Steven Tan said the goal is to make running more accessible, inclusive, and community driven through year-round experiences that go beyond race day.

Runners make the most of the MOA Sky running path at SM Mall of Asia, a popular training destination for participants preparing for SM Supermalls' growing calendar of running events and marathon experiences.


What sets SM apart is how it builds out the full race experience, from registration and race expos to training support, recovery areas, and post-race activities that extend into dining, retail, and entertainment within mall spaces, turning each event into a broader weekend destination for participants and families alike.

From race kit claiming to meet-and-greet moments with Doraemon, SM Supermalls delivers maxed-out experiences that extend beyond race day, creating exciting and memorable moments for participants of the Star Wars Run, Doraemon Run, and other community-driven running events.


As participation continues to grow, SM Supermalls is positioning itself as one of the most active platforms for organized running in the Philippines, where every finish line connects back to a wider ecosystem of fitness, community, and shared space.

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