Wiggle Wiggle is in time to make it to your Christmas wishlist and monito-monita, as it lands in PH shores this month.
For a limited time, until January 28, 2026, Wiggle Wiggle is setting up its base in Manila at the ground floor of the North Entertainment Mall of the SM Mall of Asia. Let’s get to know the brand a little bit more before it lands.
What activities can we expect at the PH pop-up store?
Wiggle Wiggle’s store is coming in hot in the Philippines, but only for a limited amount of time. According to reports, there will be interactive experiences, surprises, and photo ops with your favorite Wiggle Wiggle characters.
But you better come prepared with your budget, because there are tiered freebies, depending on your purchase. As you earn points for every purchase, these can be used to redeem some items.
The event is a great opportunity to do some Christmas gift shopping, too, especially if your friends and family love their anik-anik. Get matchy items from colorful apparel—perfect for those themed Christmas parties—and even home accessories, if you’re planning to overhaul your home space’s vibe.
A huge Wiggle Bear display greets you at the entrance of the pop-up store in SM Mall of Asia.
What is Wiggle Wiggle?
But what is Wiggle Wiggle, and where did the craze come from? The official Wiggle Wiggle website states that they inject everyday ordinary items into something filled with fun and happiness.
With a wide array of items and colors to choose from, the brand’s hope is that it brings a smile to every person who is a part of their community.
K-Celebs and their collabs
Thanks to the fun and playful designs, Wiggle Wiggle has seen several collaborations, which is why you may be familiar with the distinct pop culture aesthetic.
Uniqlo has released a line of apparel in tandem with Wiggle Wiggle. Samsung had a special phone case released with the brand. Girl group Le Sserafim and boy idol group Enhypen are also among those who have had collaborations, with trinkets made with Wiggle Wiggle’s signature playful style.
Among the brand’s most recent collaborations is with actress Go Jun-hee, who debuted a lounge robe collection inspired by her fashion. Dubbed as “Goody Girl,” this collection exemplifies Go’s own style and sensibility alongside Wiggle Wiggle’s trendy colors.
Add this colorful and feel-good aesthetic to your everyday style.
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