ROX closes BGC flagship store after nearly 20 years, follows Alabang shutdown

The outdoor retail brand ends operations at its Bonifacio Global City store, with a sale running until June 15, after earlier closing its Alabang Town Center branch this year.

ROX will close its flagship Philippine store in Bonifacio Global City (BGC), Taguig, ending a nearly 20-year run in one of its most visible retail locations.

ROX announced the closure on June 5. The store’s last operating day will be June 16.

“Our goal was to nurture love for the outdoors, to immerse everyone in the spirit of adventure. Since then, our community has grown and become a thriving space for people from all walks of life to come together,” the brand said in a statement.

Opened in 2007, the BGC branch was ROX’s first store in the Philippines and, at the time, its largest in Southeast Asia. It also became one of the early anchor lifestyle retail tenants in BGC High Street, helping shape the area’s reputation as an outdoor and lifestyle hub.

Ahead of its closure, ROX BGC is holding a store-wide sale until June 15, with items discounted by up to 70%.

The shutdown comes just months after ROX closed its Alabang Town Center branch earlier this year. With fewer physical stores in key lifestyle malls, the moves raise questions about how specialty retailers are adjusting their footprint in a retail environment increasingly shaped by online shopping, rising operating costs in prime locations, and shifting consumer habits.

While ROX still maintains a presence in select locations in Metro Manila and Cebu, the recent closures may suggest a broader recalibration of its brick-and-mortar strategy rather than expansion.