Car sales hit 2026 high in July but remain below last year

Total car sales reached 42,880 units in July, while CAMPI-TMA sales fell 2.5% year-on-year to 37,319 units.

Car sales picked up in July, reaching 42,880 units and giving dealers and automakers their strongest month so far this year. But sales remain below last year’s pace, keeping pressure on an industry that has yet to match its 2025 performance.

The combined statistics of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers Association Inc. (TMA) show that their members sold 37,319 vehicles in July, 2.5% fewer than the 38,295 units sold in the same month last year. CAMPI and TMA described July’s total industry sales as the highest so far this year.

That softer pace is more obvious in the year-to-date numbers. CAMPI-TMA members sold 241,725 vehicles from January to July, down 10.2% from the 269,207 units sold during the same period last year.

That means automakers and dealers have more ground to cover in the remaining months of 2026, while consumers still face a market where vehicle purchases remain a major household and business expense.

Toyota Motor Philippines Corp. continued to dominate the July leaderboard with 17,797 units, followed by Mitsubishi Motors Philippines Corp. with 6,271 units. Suzuki Philippines Inc. sold 1,689 units, Honda Cars Philippines Inc. 1,256, and Ford Group Philippines Inc. 1,152.

With Toyota alone selling nearly three times as many vehicles as Mitsubishi, the July numbers also show how concentrated the local market remains among its biggest brands.