FIRST ON RADAR: Discounted ‘Jollibee meals’ resold on sidewalks tempt hungry customers

Jollibee advises customers not to purchase its products outside official stores, citing food safety and security concerns.

“CHICKENJOY MO NAKABABAD SA ARAW MAGHAPON”

What appears to be genuine Jollibee meals sold online and along sidewalks at prices below those in its official stores are tempting hungry Filipinos who wish to grab a bite of the local fast food chain’s products.

Posts circulating on social media show discounted Yumburgers, Peach Mango Pies, Jolly Spaghetti, Burger Steak, and Chickenjoy meals being offered by independent “resellers.”

The unusually cheap meals have fueled consumer curiosity, especially after some buyers claimed the products appeared authentic and arrived in original packaging.

Some have speculated about the possible use of promotional vouchers, discount codes, and new-user incentives from food delivery platforms. Resellers may have been leveraging these discounts to acquire meals at reduced prices before reselling them, although no evidence has publicly confirmed how the products are sourced.

Meanwhile, food safety and proper handling concerns remain. While bargain-priced meals may appeal to budget-conscious consumers, buyers cannot verify how long the food has been stored, how it was transported, or whether it remained safe to consume after leaving legitimate outlets.

Jollibee has previously reminded the public that it does not authorize third-party sellers to distribute its products. The company said it has received reports involving individuals claiming to sell legitimate cooked and uncooked Jollibee items sourced from stores or commissaries, as well as products carrying its trademarks.

For safety and quality assurance, Jollibee advised customers to purchase food only from official branches, where products are prepared under established food safety, cleanliness, and quality standards.

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