Home product sales rise as interior upgrades hold despite fuel crisis

Customers stock up ahead of expected price increases.

Home improvement spending may be picking up pace, as a local retailer reported stronger sales activity even as fuel costs continue to rise.

Wilcon Depot said it is seeing an “unexpected uptick” in sales, with customers buying ahead of possible price increases. This comes as merchant companies move to keep prices steady despite higher logistics costs.

The numbers behind the surge

The retailer posted ₱35.44 billion in net sales in 2025, up 3.7% year-on-year. It added that consumers, particularly homeowners and returning overseas workers, continue to invest in renovations and upgrades rather than delay home projects.

In an interview with One News, the company said that despite a net income slip to ₱2.45 billion, momentum improved toward year-end, with fourth-quarter earnings jumping to ₱580 million and net sales rising to ₱9.11 billion.

The industry shift is also reflected in in-store campaigns and partnerships. Recently, American Standard partnered with Wilcon Depot to promote home fixtures, signaling continued efforts by brands and retailers to sustain consumer interest and drive store traffic.