Janine Gutierrez on influencer casting: Talent beats follower count

Actress backs TikTok auditions but stresses discipline, professionalism, and acting skills over social media clout.

Actress Janine Gutierrez weighed in on the growing trend of social media personalities landing acting roles, saying visibility may open doors, but it’s still talent and discipline that sustain a career.

Speaking candidly about how difficult it is to break into the industry, Gutierrez acknowledged that aspiring actors today are finding new ways to get noticed, particularly through platforms like TikTok and YouTube.

“It’s so hard to penetrate the industry, even get a guesting role, if you don’t know anyone,” she said in an exclusive radar Entertainment interview. “So, I’m amazed at the kids, or in any way that you can audition, like whether it’s getting yourself out there on TikTok or on YouTube, laban lang. Because of course, it’s really hard.”

For Gutierrez, using social media as a springboard is not something to dismiss. In fact, she sees it as a form of self-advocacy in an increasingly competitive field. “So, however you can advocate for yourself, I think, props to you,” she added.

However, the actress was quick to draw the line between gaining attention online and delivering as a performer once given the opportunity.

“But of course, when you get to the set, or when you get an opportunity, you really need to work hard and do your best. And you can’t just rely on your followers,” she said.

Gutierrez emphasized that while follower count may help aspiring actors get noticed, it does not replace the fundamentals of the craft.

“Because at the end of the day, if you want to be an artist, the basis for us is if we can deliver on the scene,” she explained. “So, always work hard, listen to your directors, and be professional. I think at the end of the day, that’s really what will get you to where you want to go.”