Gonzales shares why going offline helps her stay grounded, inspired, and true to herself.
“If you don’t value yourself, you can’t promote yourself.”
Lights. Camera. Action. Then cut. It’s easy to judge someone based on the pictures, videos, or even movies we see them in. People may like the way they smile or laugh at how they dance.
For content creators like Lexi Gonzales, facing those criticisms is all in a day’s work. But how does an influencer protect their authentic self in an age where everyone’s opinion feels amplified by the internet?
Hitting a soft spot
Gonzales, 25, said the first step is accepting that social media can give a lot of love—and just as much hate. For someone with over two million followers on TikTok, certain comments can undoubtedly resonate deeply.
“We have insecurities that are already existing. And occasionally, it comes from people—that’s why it becomes insecurity. But how I take it is by accepting that I am in a field of work where comments are important,” Gonzalez told radar Entertainment in an exclusive interview during the recent Zeenfluential Awards at Okada.
Gonzales said she’s developed a “thick skin” as a content creator and has learned to shape her perception of her value.
“And the fact that people are commenting means that I’m gaining or getting the attention that I want to get. So whether it’s negative or positive, I just take the ones that could help me,” she explained.
She also noted that viewers tend to be more critical of female influencers, often nitpicking their looks, makeup, or even the way they speak. However, she acknowledged that women in the industry attract more brands, particularly in makeup and fashion, making the job a high-risk, high-reward situation.
“Of course, we must be kind all the time. But there are some people who are unkind. Gonzales said, “So we must be ready, especially if you want to be a content creator.”
One of her biggest sources of strength, she added, is the healthy community of fans she’s built over the years. She encourages other personalities to nurture their own communities, too, so they know who truly cares for them.
On listening to fan suggestions
“I listen to them more, and I trust their comments—like when they compliment me or when they tell me, ‘Oh, you’re going overboard here,’ or ‘It’s new to us when you’re doing this.’ It’s because they know me better,” she said.
As fulfilling as content creation has been for her—both financially and career-wise—Gonzales admits she still needs occasional breaks from the chaos of the internet to take care of her mental health.
“Sometimes I take a social media detox. I don’t necessarily delete my accounts, but I just don’t switch on my phone, or scroll, or check my notifications for a day or two,” she shared.
Those small breaks, she said, allow her to replenish ideas for new content or simply spend time alone or with family and friends so she can stay grounded.
“When you’re burnt out or stressed, and you think of a lot of negative things, nothing will happen. And the authenticity that we’re taking care of will be destroyed. It’s yourself that you’re trying to sell. How can you promote yourself if you don’t value yourself?” she said.
We have insecurities that are already existing. And occasionally, it comes from people—that’s why it becomes insecurity. But how I take it is by accepting that I am in a field of work where comments are important.
Lexi Gonzales
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