Taho delights South Korean taste buds

The Filipino-run business in Seoul is gaining attention as locals line up for the classic snack and its ube-inspired flavors.

A small Filipino-run taho business in Seoul, South Korea, is drawing online attention as locals and overseas Filipinos line up for a taste of the classic street snack, showing how traditional Filipino food continues to find a market abroad.

Mang’s TAHO in Korea is a home-based business that started in 2025. It now serves customers in Jongno-gu, Seoul, after previously selling in the Filipino market area of Hyehwa-dong.

The taho is made at home using locally sourced ingredients, with the owner adapting the Filipino favorite for the South Korean market through flavors such as ube and strawberry. Traditional taho is sold at KRW 3,000 for a small cup and KRW 5,000 for a larger serving, equivalent to around ₱120 and ₱200.

The business promotes its products through Facebook, TikTok, and Instagram, though much of its steady customer base reportedly comes from word-of-mouth recommendations among locals.

Selling usually starts at around 10am, though stocks often sell out before the day ends due to demand. As the owner speaks Korean, communication with local customers has become easier, helping bridge Filipino food culture with South Korean consumers.