FIRST ON RADAR: Bea Alonzo’s BASH expands retail presence with new Glorietta store

The homegrown travel brand is set to open its new Makati branch as it continues growing its lineup of travel essentials.

Bea Alonzo’s travel brand BASH is expanding its retail footprint, with a new branch set to open at Glorietta in Makati.

A board-up at the mall announced that the store is “opening soon,” marking another milestone for the homegrown lifestyle brand that started with packing cubes before growing into a wider lineup of travel essentials.

BASH offers luggage, organizers, backpacks, wallets, and multifunctional bags designed for travelers.

Launched in 2023 by actress and entrepreneur Bea Alonzo with business partners Bea and Brina Secosana, the brand takes its name from Alonzo’s iconic character Basha from the hit film “One More Chance.”

While no opening date has been announced, the Glorietta branch will give shoppers a new location to access BASH products as the brand continues its expansion in the local retail space.

READ: