FHM Philippines returns with 5 new Feature Girls in bold digital relaunch

FHM Philippines is making its comeback with a new direction, embracing a digital-first and creator-first approach as it relaunches on November 6 under PlayTime Entertainment.

The relaunch marks a new chapter for the iconic men’s lifestyle brand, with the unveiling of its cover girl, the introduction of its first five Feature Girls, and a preview of its digital content direction.

On Friday, Faye Lorenzo, Vanessa Peña, Liezel Lopez, Analyn Barro, and Arra San Agustin were introduced as the brand’s debut Feature Girls, marking the beginning of its refreshed lineup of women who will take center stage in its new era.

More than just a platform for showcasing personalities, FHM Philippines aims to give its featured women a stronger voice in shaping their own stories. The brand seeks to celebrate women who embody confidence, authenticity, and accomplishment, allowing them to express themselves on their own terms.

Designed for a generation that spends much of its time online, FHM Philippines will bring its content to digital platforms and social media, creating stylish, smart, and entertaining stories that go beyond appearances.

With this new direction, FHM Philippines hopes to connect with audiences who value substance as much as style, while giving its featured personalities a more active role in defining their image and identity.