Four Vietnamese coffee varieties offer a new ₱59 treat for Filipinos

Four Vietnamese-inspired coffee drinks are giving Filipino coffee lovers more options, with each cup priced at ₱59 and available at branches nationwide.

The new selections from Cebu-based coffee chain Don Macchiatos include coconut coffee, salt coffee, iced milk coffee and black coffee, prepared using traditional Vietnamese phin filters and Trung Nguyen Robusta beans.

Selected offerings also use Vinamilk condensed milk to achieve their distinct flavor profiles.

Coconut coffee combines a creamy, sweet topping with desiccated coconut bits, while salt coffee pairs roasted coffee with a lightly salted cream layer. Iced milk coffee offers a familiar blend of strong coffee and condensed milk, while black coffee lets the beans speak for themselves.

The menu expansion comes alongside a renovation of the brand’s flagship store along P. del Rosario Street, beside Sto. Rosario Church in Cebu.

Designed by Yaoto Architects + Partners, the refreshed space takes inspiration from Vietnam’s street-side coffee shops, where customers can enjoy their drinks while watching the daily activity outside.

The new drinks and store renovation reflect the company’s efforts to expand its offerings and customer experience while maintaining its focus on affordable coffee.

For Ariel A. Alegado, the company’s chief operating officer, however, keeping prices accessible while delivering quality products remains a challenge as ingredient prices and operating expenses continue to climb.

“Despite rising costs, our commitment is to provide quality drinks at affordable prices,” Alegado said.

He pointed to the company’s partnerships with trusted local and international suppliers as one way of securing value for its ingredients without compromising product quality.

But maintaining affordability is only one of the challenges facing businesses in the food and beverage industry. Alegado also acknowledged the uncertainties confronting aspiring entrepreneurs amid fluctuating costs.

He emphasized the importance of having the right people, strategic planning and sufficient capital to help businesses withstand challenges and build for the long term.

“With the right people, strategic planning, and sufficient capital, businesses can navigate these challenges and grow sustainably,” he said.