Food and retail brands lead Brand Finance ranking of strongest PH brands

SM Supermalls holds on to top spot for second straight year.

Food and retail companies led this year’s list of the Philippines’ strongest brands, highlighting the resilience of consumer spending even as households continue to navigate global economic pressures.

According to global consultancy firm Brand Finance, most of the country’s highest-ranked brands come from the food and retail sectors, reflecting sustained consumer engagement as Filipinos continue spending on essential goods and everyday purchases.

Leading the list was SM Supermalls, which earned a brand strength score of 95.3 out of 100 and the highest possible AAA+ rating. The mall giant also topped last year’s rankings with a score of 95.0.

Mang Inasal followed closely in second place with a score of 95.2 and a AAA+ rating, while Bear Brand ranked third with a score of 92.7, also receiving a AAA+ rating.

Brand Finance annually evaluates companies worldwide based on brand strength and brand value. Brand strength scores measure factors across brand investment, brand equity and brand performance, including capital expenditure, marketing investments, consumer preference, social media presence, market share and value for money using data from organizations such as Bloomberg.

Brands are then assigned credit ratings based on their scores, with AAA+ representing the highest possible rating.

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